E.l.f. Cosmetics Launches Limited-Edition ‘Game Up’

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e.l.f. Cosmetics has released a new restricted edition 8-piece assortment, Sport Up, in which gaming satisfies make-up and skincare.
 
With electrical shades, higher-vitality scents and supercharged formulation, Activity Up is available now exclusively on e.l.f. Cosmetics’ site. Sport Up will be out there at Goal stores on July 10 and at Shoppers Drug Mart on July 18.
 
“e.l.f. was an early adopter in attractiveness on Twitch,” states Patrick O’Keefe, Vice President of Integrated Advertising and marketing Communications at e.l.f. Magnificence. “We want to uplift and empower all creators in the gaming planet by way of inclusivity, positivity, and accessibility. We are excited to keep on to crack boundaries at the intersections of entertainment, gaming and elegance.”
 
The Assortment
 
Avid gamers and splendor fans can participate in with shiny, innovative colors when they explore the new assortment:
 

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    Game Up Eye Gain Eyeliner Pot–Tremendous-pigmented, smudge-resistant eyeliner. Define a lash line or produce a daring, graphic eye with these creamy, vivid eyeliners that are packed with pigment. Four daring shades: Reboot, FTW, Superior Video game and Lag.
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    Match Up Protect Me Environment Mist— Light-weight location spray sets make-up. Mist helps take in blue gentle.
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    Game Up Rez-Me Awakening Face Mask–A creamy, twin-use mask which is infused with skin-loving elements like hyaluronic acid to revive and nourish pores and skin.
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    Game Up Rez-Me Awakening Eye Cream–An eye cream that helps lower the overall look of dark circles. This abundant components with its roller ball applicator is infused with hyaluronic acid and peptides to awaken the less than-eye spot.
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    Video game Up Prepared to Engage in Eyeshadow Palette–An eyeshadow palette in 10 substantial-pigment shades, which lets you develop countless graphic eye appears to be.
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    Game Up Bonus Factors Lip Gloss Mask–This gel formulation seems like a lip gloss and is effective like a mask. It’s fantastic for hydrating lips. Four shades: Royal Peach, Blue Rush, Hidden Treasure and Following Amount incorporate hyaluronic acid for a rush of hydration with a sheer tint of color.
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    Activity Up Gotta Nail Them All Kit–Blend and match these 8 vivid nail polish hues, encouraged by the boldest display screen graphics.
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    Match Up Excess Lifestyle Kit–The kit incorporates an angled eye liner brush, blending eye brush, smudge brush, confront sponge, and encounter gems for hair, entire body and nails.
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Every single Recreation Up products contains a solution code that can be redeemed for bonus factors, reward cards and additional.
 
Play the video game by joining e.l.f.’s Splendor Squad loyalty method the place members can flex their skills. Elegance Squad associates who acquire the complete Video game Up selection and enter all the solution codes will gain a surprise merchandise reward.

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