The Barakah Beauty Collective: Building Community Through

by Nura Ahmed


Michaela Corning, founder and CEO of the Barakah Splendor Collective, has designed a gals-led, ladies-only natural beauty and wellness place especially for Muslim girls — the only a person of its kind in the Pacific Northwest. Now an vital hub for group, healing, and laughter, the street to founding Barakah Attractiveness Collective came with some unexpected twists.

Corning was born in Japanese Washington ahead of settling in Vashon Island shortly right after. She was released to Islam when she took a Middle Eastern historical past course in large university although doing Jogging Commence. She attended the College of Washington, graduating with two bachelor of arts levels in linguistics and Spanish. She grew to become intrigued by Islam immediately after she graduated from her undergraduate experiments, which led her to conversion to Islam in 1999. “The Quran was a linguistic wonder,” she said. 

In 1999, with her new faith, she was also working at her to start with task just after college. Soon right after earning the determination to change — 6 months prior to 9/11 — she begun wearing the hijab, only for her world to adjust the working day right after 9/11. “I did not even enjoy the information the working day of 9/11. It was only when I arrived back again to work that up coming day that everything commenced to change for me,” she claimed. “I was only the white girl in the hijab. Now all of a sudden I am that Muslim lady.” 

Corning started out her very first work in corporate America in sales and consumer services shortly following graduating from college in 1998, but not everyone took a liking to her. “No one particular likes assertive women of all ages. Primarily if you are an assertive Muslim lady,” she discussed. 

Starting off her company position while also carrying the hijab, it was tough for her to come across clothes that was modest and culturally suitable adequate to have on to do the job. In the early 2000s, modest style solutions for Muslim women ended up minimal. This motivated her to start out her have style brand, Al-Andalus, centered on creating modest garments for Muslim ladies and other communities that prioritize modesty. 

In the early 2000s, Corning was the operator of a single of the handful of modest trend brand names in the U.S. As an artist herself, she to begin with started out providing garments she manufactured herself, and it was not right until 2009 that she started off to import clothes from Kuwait, a country with a combination of both equally westernized and Islamic fashion. “I requested the men and women in Dubai exactly where they get their design from, and they mentioned they copied Kuwait,” Corning explained. 

At the time and even now, the regular representation for modest style manufacturers tended to be slender 20-anything Arab and white-passing Arab girls. “I desired to fight this image when I initially started my corporations,” Corning discussed. 

She started out featuring underrepresented Muslim gals in the vogue marketplace, together with females who have been older, in addition-size, Black Muslim women, and converts — people today who generally aren’t viewed as the idealistic model of the Muslim female. She employed her model to combat the regular image of what a Muslim woman is, which numerous modest manner brands were being and however are perpetuating. She saw how it played out in her personal knowledge of currently being a white Muslim convert. “Islam is for each individual culture and people. It doesn’t talk to us to change who we are, as prolonged as they are not against Islam,” Corning spelled out. She understood representation mattered and created absolutely sure she uplifted Muslim gals who ordinarily really don’t get the highlight. 

In 2010, Al-Andalus opened a storefront in Greenwood — using the services of younger Muslim gals from the community. She employed gals from all backgrounds and manufactured absolutely sure the most underrepresented teams were accounted for in her shop. She closed the retailer in 2013 for the reason that it became as well substantially to tackle when also owning a complete-time position. “When the girls heard I shut the store, they cried. Solely due to the fact they desired to be in a Muslim area,” Corning claimed. 

In the meantime, Corning ongoing to function in company The united states, discouraged at the misconception that outspoken, assertive Muslim ladies were being not suitable in the place of work. 

In 2017, still doing the job at a corporate occupation, she decided to relaunch and rebrand her modest vogue business under her personal title. She established a location where that outdated common is abolished and that features Muslim ladies whom that typical didn’t match. Corning continued to do the get the job done she was accomplishing no matter of what other men and women believed. “When you do what is proper, the relaxation will definitely comply with,” Corning mentioned. 

Having said that, gross sales started to drop at the starting of the pandemic in 2020. At the exact same time, a close friend asked her to develop masks for the Palestinan Local community Center of Washington Condition, and she built at the very least 2oo of them. Corning was pissed off at how inconvenient it was to be a hijab-carrying girl with the mask, which further more impressed her to produce the hijabi-friendly mask. 

Just after introducing her 1st hijabi-helpful masks, Corning’s brand name noticed very first-month profits of $6,000, and there was no indicator of the need slowing down. In the meantime, her corporate do the job natural environment grew increasingly tough to endure. The enterprise she labored for claimed to benefit variety, which was not truly the situation: “They had been unbelievably performative.” She ended up currently being fired for being assertive, not just about the inherent racism taking place there, but about lots of other things concerning the workplace, and she felt she was viewed as a risk mainly because of it. 

Throughout this fallout at her position, she ongoing to make fantastic income from her on-line brand name. It was then that she made a decision to pour anything she had into creating her model what she preferred it to be. By early January 2022, Corning required a bigger output area in order to continue to keep up with demand. But the room she ended up renting turned so a lot additional than what she had imagined. She had a desire: a women of all ages-led, women-only beauty and wellness house near the Northgate light-weight rail station. That’s when the Barakah Beauty Collective was born. “It was a end result of 20 decades of being Muslim, being in the group, serving the Muslim group, and in the company house, and having the modest trend brand,” Corning claimed. 

This area is meant to bring ladies, primarily Muslim females, from all in excess of Washington, into a put exactly where their privacy is respected, in which they are capable to establish community and a lot more. It is a area the place Muslim women of all ages from all backgrounds are capable to develop a stunning sisterhood. 

The Barakah Elegance Collective features services this kind of as hair, make-up, clothing, holistic medicine, therapeutic massage, and cupping. Her modest style boutique shares the collective place. Corning, together with four other Muslim girls artists and entrepreneurs, co-do the job in the space and assist their customers separately while creating group collectively. “Every working day, the women who come right here either depart this space laughing or crying,” Corning claimed. “It is intended to be a therapeutic space.”

Corning believes this room can generate incredible momentum for encouraging Muslim women of all ages and females all in excess of to invest in on their own and in their skills. “It really came jointly via Allah’s timing,” she mentioned. “If I convey other women of all ages-owned businesses in, then we can all benefit jointly. We are more robust with each other.” 

Barakah Elegance Collective has hosted 10 functions considering the fact that it opened in January 2022 and is hosting an Eid Henna social on July 7 and 8. Programs are in the functions to get started a divorce help group for Muslim women, as very well as a month-to-month convert social and assist team. On top of that, it hosts a Muslim gals in business enterprise networking and coaching group. 

Barakah Splendor Collective is found at 540 NE Northgate Way Suite B, in the vicinity of the Northgate mild rail station. Stick to its Instagram account at @BarakahBeautyCollective to keep up to day on existing happenings.


Nura Ahmed is an organizer, writer, and artist based in Seattle and South King County.

📸 Featured Picture: Michaela Corning, founder and CEO of the Barakah Splendor Collective, has created a supportive place for females, especially Muslim females. (Image: Michaela Corning)

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